Privacy notice.

Company & contact details

APEXION VENTURES LIMITED operates this website under the Apexion and Apexion ATLAS names and is the controller of the personal information we use for the purposes below.

Company number

16151976 on Companies House (opens in a new tab) · Registered in England and Wales

Business office

7 Henrietta Street, Covent Garden, London, WC2E 8PS

Registered office

18 Fairlands Avenue, Buckhurst Hill, England, IG9 5TF

Privacy enquiries

aadam@apexion.co

This notice covers the public website and related enquiries and bookings. Any separately provided ATLAS service may have additional privacy information explaining how data is used within that service.

Information we use

• Enquiries and meetings. Your name, email, organisation, appointment details and information you choose to include when you email us or book a meeting. We receive this from you and the booking service you use.
• Website delivery. When your browser requests a page or video, our hosting and delivery providers receive technical information such as your IP address, the requested resource, request time and browser information to deliver and protect the site.
• Optional analytics. If you agree, Google Analytics processes cookie identifiers, page visits, interactions, browser and device information, referral information and approximate location to help us understand website use.
• Choices stored on your device. Your cookie preference, saved questions and starting-point selections are stored in your browser. The notes and planner features do not submit those saved choices to Apexion, installers or funding providers.

You can browse without booking a meeting or providing contact details. If you ask us to respond or arrange a meeting, we need sufficient details to do that. Please avoid including sensitive personal information or confidential documents in an initial booking.

Why we use it

• To respond and arrange conversations: our legitimate interest in handling business enquiries and developing relevant professional relationships. Where you ask us to take steps towards a contract with you, we may also rely on those pre-contractual steps.
• To operate and protect the website: our legitimate interest in delivering a reliable, secure service, diagnosing faults and preventing misuse.
• To measure website use: your consent for optional analytics. Rejecting analytics does not prevent you using the website or booking a meeting.
• To meet legal requirements: where we need to respond to a valid legal request or retain a record required by law.

This website does not make decisions about you with legal or similarly significant effects using solely automated processing.

Cookies & your choices

Our consent preference uses local storage named apexion-cookie-consent and lasts for 180 days. Requested features use atlas-kept-questions-v1 for saved questions and atlas-starting-brief for planner selections. These feature choices remain until you remove or replace them, or clear this site’s browser data.

Google Analytics is blocked until you accept optional analytics. If accepted, it can set _ga and _ga_CG5WH9VRBY cookies for up to 180 days. Advertising features are disabled in this website’s Google tag.

You can withdraw analytics consent through Cookie settings at any time. This stops further analytics collection through our tag and removes these analytics cookies from this site. It does not undo processing that took place before withdrawal.

Google Calendar booking

The Google Calendar page loads only when you open the booking calendar. Google receives information needed to display and operate that requested service and may use its own cookies or account settings. Booking is separate from optional website analytics. Read Google’s privacy policy (opens in a new tab) for its processing.

Service providers

Relevant information is handled by the service providers needed to run this website and respond to you: website hosting, content delivery and security providers; Google Analytics when you consent; and Google Calendar, Google Meet and email services when you arrange or continue a conversation.

We may also disclose relevant information to professional advisers or public authorities where necessary to meet legal obligations or establish, exercise or defend legal claims. Access should be limited to what is needed for the purpose.

Links to LinkedIn and other external websites take you to services with their own privacy notices. A link alone does not submit your saved questions or planner choices to them.

International processing

Providers may process information outside the UK, including in the United States. Applicable protections depend on the service and destination, including UK adequacy arrangements or contractual safeguards recognised under UK data protection law.

Google explains its reliance on adequacy arrangements, the UK Extension to the EU–US Data Privacy Framework and standard contractual clauses in its data transfer information (opens in a new tab). Contact aadam@apexion.co for details of the providers and safeguards relevant to your information or to request a copy of applicable safeguards.

How long we keep it

We keep personal information only for as long as needed for its purpose. Where there is no fixed period, we use the following criteria:

• Enquiries, correspondence and appointments: whether the enquiry or project is ongoing, whether follow-up is reasonably needed, and whether records are needed for legal obligations or claims.
• Technical and security information: the time needed to deliver the service, diagnose faults, investigate incidents and meet applicable provider retention requirements.
• Analytics: the period needed to compare website use and investigate performance, subject to the retention controls in our Google Analytics account. Analytics records have a separate retention lifecycle from the browser cookies described above.
• Local preferences: the 180-day consent period and the user-controlled lifetime of saved questions and planner selections described in Cookies & your choices.

You can contact us to ask about the retention of a particular enquiry or record, or request deletion where that right applies.

Your rights

Depending on the circumstances, you can request access to your personal information, correction, deletion, restricted use or a portable copy. You can also withdraw consent at any time. These rights are subject to the conditions and exceptions in data protection law.

To exercise a right or raise a concern, email aadam@apexion.co. We may need information to confirm your identity and locate the relevant records.

You also have the right to complain to the UK Information Commissioner’s Office. Visit ico.org.uk/make-a-complaint (opens in a new tab). You do not have to contact us before exercising that right.

Changes to this notice

We will update this page when our website or relevant processing changes. The date above shows the latest revision. Where a change needs to be brought to your attention separately, we will do so through an appropriate channel.